Have you ever noticed that people get incredibly happy whenever you unexpectedly think of them or do something for them?
It doesn’t matter if it’s related to your business or personal life. Take Oprah Winfrey for example. At a live event a few years ago, she mentioned how she loves to purchase makeup whenever it’s “Clinique Bonus Time” as she gets a gift.
Here we have a woman worth over a billion dollars who she loves receiving the cheap little makeup bag with f*ree blush and lipstick, in colors she will never wear, just because they are F*REE.
F*ree gifts, particularly those that are unexpected and just “show up” go a long way in reminding your clients that you are thinking of them – even when they’re not paying you to!
I recently spent two weeks in Hawaii. While there, I picked up a t-shirt for a special client and also got one for her 2 ½ year-old-son. It didn’t cost much, it didn’t weigh anything (I even mailed it from Maui so I wouldn’t have to think about it), but it was unexpected and meant a lot to my client (and to her son).
With the holiday season fast approaching (sorry, but it’s true), think about what you can send your clients as a “thank you”.
This year, I’ll be sending Thanksgiving Day cards to all my clients as a “thank you” for being my client – can you think of a better time to say “thanks”? While I’ll also be sending holiday cards, I fully expect them to get buried with the onslaught of holiday cards that tends to arrive each December.
If you sell widgets, you can send a coupon for a f*ree item with a $50 purchase. If you sell services, you can send something related to what you offer.
Are you stuck?
Send a gift card: Starbucks, book stores and Dunkin Donuts (in the Northeast) are all good choices. Plus, with so many shopping online these days, an Amazon.com (or any online retailer) gift card is a great option.
Still stuck?
