Out of curiosity, I look around and compare prices for a specific digital camera. The lowest one I could find without shopping costs included is from Stargate Photo. The lowest price I’ve found with shipping is $350. I add the camera to the cart (as I can’t find shipping costs after 10 minutes of searching), and it asks me to enter my login ID or Sign up.
Two problems. First, it doesn’t give me a way to check out without registering. Many carts are abandoned because of this. Second, on the sign up page (the first page you see after clicking sign up), it asks for credit card information and the submit button says, “Submit order.” Hey, I never got a shipping cost!
On the shopping cart page, there is a drop down for shipping with four choices. The first one displays, “UPS-Ground 6%.” I assume this means shipping is 6% of the subtotal of the products you buy. But it could easily be something else. If I am right, the form shouldn’t make the customer figure out the shipping cost.
I tried in both Firefox and Internet Explorer. No difference except the formatting is better in IE. Even if I wanted to buy a camera, I don’t think I would buy it from this business because it has no reputation or reviews yet.
